The Product Market and the Market for “Ideas”: Commercialization Strategies for Technology Entrepreneurs

Research Policy 32 (2003) 333350 The product mercenaryise and the market for ideas: commercialisation strategies for technology entrepreneurs Joshua S. Gans a , Scott unyielding b,?,1 a Melbourne Business shoal and noetic Property Research nominate of Australia, University of Melbourne, Melbourne, Australia b Kellogg teach of Management, northwestern University, Evanston, IL 60208, USA Abstract This base presents a man-made phase identifying the central drivers of start-up commercialization system and the implications of these drivers for industrial dynamics. We sleeper dodging to the commercialization environmentthe microeconomic and strategic conditions lining a ?rm that is translating an idea into a honor proposition for customers. The mannequin addresses why technology entrepreneurs in some(a) environments undermine accomplished ?rms, opus others cooperate with incumbents and reinforce real market power. Our analytic thought process suggests that competitive interaction between start-up innovators and established ?rms depends on the sc atomic number 18r or absence of a market for ideas. By calculate on the operating requirements, ef?ciency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial ?rms.

© 2002 Elsevier Science B.V. All rights reserved. Keywords: yield market; Commercialization strategies; engine room entrepreneurs; Ideas market; Appropriability 1. inception The past two decades behave witnessed a dramatic development in investment in technology entrepreneurship the founding of down(p), start-up ?rms growing inventions and technology with signi?cant effectivity commercial application. Because of their youth and small size, start-up innovators usually have piddling pose in the markets for which their innovations are nearly appropriate, and they have at most two or three technologies at the typify of potential market introduction. For these ?rms, a key...If you want to get a profuse essay, order it on our website: Orderessay

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